Redefine your ICP around
your buyer’s situation.

No, and that boundary is deliberate. Engagement 01 defines who fits, the buying situation that makes your product relevant, and what evidence matters. Engagement 02 uses those criteria to discover, check and prioritise actual accounts. Selling you a list before the definition exists is how most outbound goes wrong.

Engagements start at $1,200. Where yours lands depends on how much buyer evidence already exists, how much primary research is needed, and how much validation the definition needs before you would trust it. You get a fixed number before we start, not a range that moves.

Yes, though the evidence comes from a different place. With no customers, we read the market instead: how people talk about tools like yours, what they complain about in community threads, what companies are hiring for, and whatever your own prospect conversations have already surfaced. That produces a hypothesis with reasoning behind it, clearly marked as a hypothesis. What it does not produce is certainty, and I will not present it as such.

Around eight hours in total across the five weeks, taken as one or two working sessions per block, plus a read-through before handover. The research and the analysis are mine. What I need from you is the thinking only you have: why you built this, what prospects have actually said, and where conversations stalled. Founders who delegate those sessions get a noticeably thinner result.

Partly. Where strong evidence already exists, weeks 01 and 02 compress. What does not compress is putting the definition in front of real buyers and letting them correct it. If you want the output in two weeks without that step, you are buying a well-argued guess, and you should know that is what you are buying.

Then you have found that out in five weeks rather than after two quarters of outbound. In practice a flat no is rare. Far more often the demand is real but sits with a narrower buyer, or in a different situation, than the one you built for. That is a redirection, and it is worth considerably more than a confirmation would have been.

For this engagement, none. The research runs on my stack. Tooling only becomes a question at Engagement 02, when the prospecting system needs somewhere to live, and we will size that against what you are willing to spend rather than handing you a list of subscriptions.

The ICP & Messaging Playbook and the reasoning behind it, handed over in full and documented so it transfers. Your next hire needs to understand why the buyer is defined this way, not only what the definition says. The test I apply is this: if I disappeared the week we finished, you should still be able to use it and extend it yourself.